Sky TV – Mother of Invention
“Objective Productions” are producing a series of programmes called “Mother of Invention” for broadcast on Sky. There’s nothing about it yet on their website, but they are looking for inventors with original and innovative designs – people who are passionate about inventing. They are also looking for situations in which they can help. The help is unlikely to be in direct financial terms, but they say they will help with “setting up meetings, finding designers, perhaps funding, or launching a product”. In other words, the assistance offered will be tailored to the invention and the inventor, and will depend on what stage the invention is at.
Filming is due to start in 5-6 weeks and the programme will be broadcast around September. They will feature about 4-5 inventions per programme, so each invention will get a decent amount of airtime. Applying is easy – no application form, just an email to firstname.lastname@example.org to tell them a bit about the invention, what stage it is at, and what help would be most useful at this stage. I would get them to sign an NDA first. They have 8 programmes to fill, so probably any invention that makes good TV is likely to get included.
They want inventions from private inventors (not companies), preferably things that viewers will relate to easily (i.e. not large industrial applications or processes) – ideally consumer products. They are interested in everything from early to late stage, provided a patent application has already been filed, and they would like some from inventors who are really trying to do it “on a shoestring”.
If you have any concerns about confidentiality, they are happy to sign an NDA to cover initial discussions. I’ve seen their standard NDA and it does contain the provision that “To the extent that we do ultimately include any Confidential Information in the Programme, we shall only do so to the extent that you have expressly agreed in writing.”
As overall winner of Sky TV’s last invention programme “The Big Idea”, I’m happy to advise inventors on how to approach Objective Productions. But don’t delay too much as I think they need some strong candidates in good time for filming next month.